Old Problems & New solutions.

Published: September 25th 2016 Written By : Ronak Pol In the last week's article, we explored how behavioural science is used to serve corporate interest (read here). But behavioural research can also be used by policymakers to solve pressing policy problems, problems that have plagued our society over the years but have not been solved through … Continue reading Old Problems & New solutions.

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Is “BIG DATA” making you buy more?

Published: September 17th 2016 Written By : Ronak Pol If you are a consumer in today's world, chances are you are being nudged into purchasing products and taking decisions that you would otherwise not have. These nudges can come from governments who use inherent behavioural biases to aid better policy acceptance or corporates who use … Continue reading Is “BIG DATA” making you buy more?